Oct 5, 2023Newsletters

Jazwares picks up global master toy rights for Mermicorno: Starfall


Thunderbird Brands has named Florida’s Jazwares as the global master toy licensee for Mermicorno: Starfall (pictured), a 2D-animated series produced by Atomic Cartoons.

Jazwares has exclusive global rights to produce figures, dolls, games, vehicles, Halloween costumes, Squishmallows, pet costumes and musical instruments for all distribution channels. A limited range will launch in spring 2025, followed by a larger rollout in fall 2025. Thunderbird Brands is co-managing the licensing program with tokidoki and Jazwares.

Mermicorno: Starfall is inspired by a half mermaid/half unicorn toy brand that originated in 2025 at LA-based retailer tokidoki as a collection of vinyl collectibles, before moving into apparel and accessories.

Four years ago, Atomic Cartoons partnered with tokidoki to develop a 26 x 22-minute TV series that targets five- to nine-year-olds with an underwater adventure story featuring aquatic creatures working together to defend the ocean from evil. Warner Bros. Discovery will launch Mermicorno: Starfall on its streamer Max in early 2025.

Full article here